About the role…
As we continue to grow, we are seeking a passionate and results-driven Account Executive with some experience in influencer marketing, digital media and social media management to join our team.
As an Account Executive, you will be responsible for maintaining and growing existing client relationships, as well as identifying new business opportunities. You will work closely with our other teams and act as the guardian of the account to ensure that our work meets and exceeds client expectations. Externally, you’re the face and voice of the company, and internally, you represent the client’s best interests as their main advocate.
What you will do:
- Act as the primary point of contact for assigned clients, building and maintaining strong relationships with key stakeholders, ensuring client satisfaction and retention
- Understand the client’s business and marketing objectives and work with internal teams to develop strategies and tactics to achieve those objectives
- To grow company revenue through retention and strategic upsell/cross-sell opportunities
- Lead the development and execution of integrated campaigns, with a focus on content marketing, KOL management, social media management, storytelling, branding and digital marketing
- Collaborate with cross-functional teams including Sales, Project Management, Content Strategy, Creative, Editorials, and media planning and buying to ensure campaigns are delivered on time and on budget
- Use data and insights to inform campaign strategy and optimize performance
- Stay up-to-date with industry trends, technologies, and best practices
- Manage client budgets and financial forecasting
- Strong written and verbal communication skills, with the ability to present and defend creative concepts and strategies
Requirements:
- Fresh graduates or 1-2 years’ experience in an advertising agency or related field
- Possess strong account management skills
- Have strong written and verbal communications skills, attention to detail, be well-organised and able to multitask accurately
- Be passionate about pop culture, trends, content, KOLs and social media
- Be energetic and passionate with a can-do spirit