Bryan founded TheSmartLocal.com in 2013 when he observed that coverage of Singapore was lacking a hyperlocal nuance. Instead, social media was filled with negative sentiments intertwined with anti-government rhetoric. Therefore, he built a platform that showcased the best of Singapore by locals, through quality and meaningful content.
Since then, Bryan never stopped innovating. In addition to experimenting with different types of content formats, he also continued to identify gaps in the industry. Today, Bryan is the CEO and Chief Content Officer of TSL Media Group, a media tech collective that is home to well-loved brands such as TheSmartLocal, EatBook, ZULA and MustShareNews. In recent years, TSL Media Group also reinforced their position as an end-to-end media and creative services provider by offering proprietary data solutions and influencer marketing strategy.
As of 2023, TSL Media Group generates an annual viewership of over 200 million page views and 200 million video views across all platforms, through helpful and positive content.
Jonathan Seto
Chief Growth Officer
As TSL Media Group's Chief Growth Officer (CGO), Jonathan spearheads impactful business development and partnerships. He also works with the senior management team to define the Group's growth strategy and product-market fit in across the region.
Jonathan joined TSL Media Group from MOI Global, where he was SVP, Managing Director and part of the Global MOI Leadership Team. With over two decades of experience in B2B and experiential marketing, Jonathan has delivered numerous award-winning events and campaigns for brands such as UBS, Prudential, Facebook, Cartier and Starwood Hotels. He has also clinched double Gold awards for B2B Agency of the Year and Independent Agency of the Year at Marketing Magazine's Agency of the Year Awards.
Mark Lee
Chief Technology Officer
Mark is the Chief Technology Officer (CTO) of TSL Media Group. Besides developing technology strategies which align with the Group's overall goals, he also leads the technology team and is responsible for all its technical needs. Additionally, Mark is passionate about implementing next-generation tools and enabling technological integration in the organization.
Mark took an interest in software development from a very young age. He started a web-hosting firm when he was 15, which led to him founding software development house StackIdeas in 2010. Mark ran StackIdeas for more than a decade and built a client portfolio of more than 10,000 worldwide before joining TSL Media Group.
Natalie Tee
Head of Human Resources
Natalie leads the HR department of TSL Media Group. She works closely with the leadership team to build an efficient company structure while managing and maintaining a welcoming work environment for all staff. Natalie specializes in talent acquisition, employer branding, manpower planning, performance management and policy setting.
Natalie brings a wealth of HR management expertise honed through her tenures at KONE and Daikin Singapore. As TSL Media Group continues to innovate and grow, Natalie leads her team in all resourcing needs in each department. This includes benefit programs, payment plans, and bridging the employee and management relations for over 200 employees across the region.
Teresa Goh
Vice President, Client Services
With over 10 years of account management experience across B2C and B2B brands, Teresa has a robust track record in managing FSI, Tech and Government clients. Her expertise lies in leading high performing client services teams and orchestrating best-in-class marketing campaigns that drive business success. Notable clients include Amazon Web Services, Meta, Land Transport Authority and Sentosa Development Corporation.
At TSL Media Group, Teresa leads her team in addressing complex advertising requirements and challenges for our clients, as well as ensuring seamless execution of communication plans, timelines, budgets and campaigns.
Tan E-Laine
Vice President, Business Development (Singapore)
E-laine leads the sales teams in Singapore in TSL Media Group. In her role, she drives business revenue and profitability by developing commercial strategies and maintaining senior level client and partner relationships.
E-laine comes with over 21 years of experience from the fashion, media and tech industries. Most recently, she was Head of Southeast Asia Sales at iQIYI International's, driving its advertising sales revenue and monetisation strategies. Prior to iQIYI, E-laine held multiple senior sales roles with global media networks, most recently Sony Pictures Television Networks (Asia), as well as Viacom International Media Networks and BBC, where she has led successful sales teams and helped establish strong partner networks across the region.
Kelvin Ha
Vice President, Business Development (Regional)
Kelvin leads regional sales in TSL Media Group. He comes with over 15 years of experience in business development, print and digital strategy and account management. Having joined TheSmartLocal.com in 2015, Kelvin was also the Group's first salesperson who inked notable contracts with clients like Scoot and SONY in his time here.
Prior to joining TSL Media Group, Kelvin led the sales team at JUICE Media and worked with clients such as Asia Pacific Brewery, Pernod Ricard and Singtel. He was also previously with SPH Men's Special Interest team handling omnichannel platforms with brands such as Canon, Olympus and Motorola.
Nicholas Lo
Director of Video Operations
Nicholas is a multifaceted filmmaker with over 10 years of experience in the media industry. As its Director of Video Operations, Nicholas brings TSL Media Group's creative vision to life by overseeing the creation, production and execution of all its video content. He was previously from CTRLD and Big 3 Media, where he led a team of over 50 as their Head of Creative Services.
His diverse portfolio spans narrative and commercial content for prestigious clients like Mediacorp, Bosch, and Singapore Airlines. Notable works include science-fiction series 'Glitch!', which was an Official Selection for the 2019 Flickers' Rhode Island International Film Festival. In 2021, Nicholas was the Executive Producer of the Mediacorp meWATCH series, The Cutting Edge, as well as the director for the Mediacorp meWATCH series, Amaranthine. His recent works includes short film 'Teeter,' which is part of Viddsee Studios' 'Scene City' series. Known for his keen eye for human emotion, Nicholas strives to always bring rawness and beauty to all his works.
Kimberly Lauren Wong
Associate Director, Editorial
Kimberly is the Associate Director of Editorial at TSL Media Group. With a background in marketing, copywriting and social media strategy, she first joined TheSmartLocal.com as a sub-editor in 2015. In the past 9 years, Kimberly played a pivotal role in the development and success of the Group's editorial teams. Recently, she was at the helm of launching Uchify, TSL's latest venture into the home and living space. Within two years, the brand attracted up to 365,000 monthly visitors and built a TikTok following of almost 50,000.
In her current capacity as Associate Director of Editorial, Kimberly oversees the commercial, content, and people aspects of all titles under TSL Media Group. This role involves strategic planning, team leadership, and ensuring the alignment of commercial objectives with creative content across various platforms.