Bryan founded TheSmartLocal.com in 2013 when he observed that coverage of Singapore was lacking a hyperlocal nuance. Instead, social media was filled with negative sentiments intertwined with anti-government rhetoric. Therefore, he built a platform that showcased the best of Singapore by locals, through quality and meaningful content.
Since then, Bryan never stopped innovating. In addition to experimenting with different types of content formats, he also continued to identify gaps in the industry. Today, Bryan is the CEO and Chief Content Officer of TSL Media Group, a media tech collective that is home to well-loved brands such as TheSmartLocal, EatBook, ZULA and MustShareNews. In recent years, TSL Media Group also reinforced their position as an end-to-end media and creative services provider by offering proprietary data solutions and influencer marketing strategy.
As of 2023, TSL Media Group generates an annual viewership of over 200 million page views and 200 million video views across all platforms, through helpful and positive content.
Mark Lee
Chief Technology Officer
Mark is the Chief Technology Officer (CTO) of TSL Media Group. Besides developing technology strategies which align with the Group's overall goals, he also leads the technology team and is responsible for all its technical needs. Additionally, Mark is passionate about implementing next-generation tools and enabling technological integration in the organization.
Mark took an interest in software development from a very young age. He started a web-hosting firm when he was 15, which led to him founding software development house StackIdeas in 2010. Mark ran StackIdeas for more than a decade and built a client portfolio of more than 10,000 worldwide before joining TSL Media Group.
Natalie Tee
Head of Human Resources
Natalie leads the HR department of TSL Media Group. She works closely with the leadership team to build an efficient company structure while managing and maintaining a welcoming work environment for all staff. Natalie specializes in talent acquisition, employer branding, manpower planning, performance management and policy setting.
Natalie brings a wealth of HR management expertise honed through her tenures at KONE and Daikin Singapore. As TSL Media Group continues to innovate and grow, Natalie leads her team in all resourcing needs in each department. This includes benefit programs, payment plans, and bridging the employee and management relations for over 200 employees across the region.
Joyce Tan
Head of Finance
As the Head of Finance of TSL Media Group, Joyce is responsible for the firm’s finance agenda and is a strategic partner to complement the firm’s growth strategy. She oversees all financial matters and support all business needs.
A seasoned finance professional with over 15 years of extensive experience in audit, accounting, and financial management, specializing in delivering high-level financial insights and ensuring regulatory compliance. Over the past 9 years with VML and Iris, Joyce has honed her expertise in the advertising industry, where she has successfully navigated the complexities of client billing, revenue recognition, WIP and budgeting in a fast-paced environment. Her ability to optimize financial processes, lead cross-functional teams, and drive operational efficiency has contributed to the financial growth and strategic success of the organizations she has worked with.
Tan E-Laine
Vice President, Business Development (Singapore)
E-laine leads the sales teams in Singapore in TSL Media Group. In her role, she drives business revenue and profitability by developing commercial strategies and maintaining senior level client and partner relationships.
E-laine comes with over 21 years of experience from the fashion, media and tech industries. Most recently, she was Head of Southeast Asia Sales at iQIYI International's, driving its advertising sales revenue and monetisation strategies. Prior to iQIYI, E-laine held multiple senior sales roles with global media networks, most recently Sony Pictures Television Networks (Asia), as well as Viacom International Media Networks and BBC, where she has led successful sales teams and helped establish strong partner networks across the region.
Kelvin Ha
Vice President, Business Development (Regional)
Kelvin leads regional sales in TSL Media Group. He comes with over 15 years of experience in business development, print and digital strategy and account management. Having joined TheSmartLocal.com in 2015, Kelvin was also the Group's first salesperson who inked notable contracts with clients like Scoot and SONY in his time here.
Prior to joining TSL Media Group, Kelvin led the sales team at JUICE Media and worked with clients such as Asia Pacific Brewery, Pernod Ricard and Singtel. He was also previously with SPH Men's Special Interest team handling omnichannel platforms with brands such as Canon, Olympus and Motorola.
Kimberly Lauren Wong
Associate Director, Editorial
Kimberly is the Associate Director of Editorial at TSL Media Group. With a background in marketing, copywriting and social media strategy, she first joined TheSmartLocal.com as a sub-editor in 2015. In the past 9 years, Kimberly played a pivotal role in the development and success of the Group's editorial teams. Recently, she was at the helm of launching Uchify, TSL's latest venture into the home and living space. Within two years, the brand attracted up to 365,000 monthly visitors and built a TikTok following of almost 50,000.
In her current capacity as Associate Director of Editorial, Kimberly oversees the commercial, content, and people aspects of all titles under TSL Media Group. This role involves strategic planning, team leadership, and ensuring the alignment of commercial objectives with creative content across various platforms.