In a bid to help Sony cut through the sea of Internet noise and promote the camera capabilities of the new Xperia XZ Premium phone, we crafted a 4-part travel series with a unique hook (from Singapore to London on land) that was filmed entirely using the phone. This creative approach garnered positive reactions from viewers, with many comments praising the product and the execution.
Problem
In the current technology landscape, new products are churned out constantly, and consumers are presented with a plethora of options to choose from, making it hard to stand out. Sony wanted to cut through the sea of Internet noise and wanted us to highlight their outstanding vlogging features on their new Xperia XZ Premium phone.
Solution
Millennials spend a lot of time on their phones, with many vlogging their daily lives on social media so we wanted to demonstrate the features of the phone through a 4-part travelogue with a unique hook – travelling from Singapore to London on land! With such a unique hook, the travel content was engaging to our audience and kept them interested as we demonstrated key features such as being weather-resistant, super slow-motion, low light capability, and more using cinematic shots to film the vlog series.
Results
With the visually appealing and engaging content, the series garnered positive reactions from viewers, with many comments praising the product and the execution. The first episode gained 684,000 views and 7,400 likes. Subsequent episodes also received an average of 90,000 views, with many viewers asking for more series like this.
