Our Advertising Solutions
Brands love working with us because we are a one-stop, end-to-end, all in-house advertising solution. This means quality assurance and swift turnarounds without copying the whole village in an e-mail thread.
We deliver results that far surpass industry averages, due to the importance we place on ideation and our belief that it's possible for ads to be relevant and helpful to our audience.
Below is our menu of content solutions, and we will work with you to come up with omakase-style branded content solutions. Got a brief? Drop us an email at hello@thesmartlocal.com
1. Branded Content
Our bread and butter is our suite of articles and videos. If often means building a layer of content around a key message you wish to convey.
We publish 10,000 pieces of original content annually and know just how to optimize content for Google, Facebook, YouTube, Instagram, Tiktok and Telegram in a way that is both data-centric and social-first.
2. Series Production
In 2018, we produced a 10-episode travel series that aired on meWATCH, Channel 5, and regional television networks across Thailand, Hong Kong, and the Philippines.
Our portfolio later expanded to include reality and drama series and custom works commissioned by the likes of STB, IMDA and Mediacorp.
3. KOL Engagements
Our personalities are dynamic, positive, and brand-safe. Even we don’t know how they do it, but these folks can model, dance, sing, and act on top of their day jobs.
Beyond entertainment, they also use their platforms to advocate for the things that matter - from mental health awareness to eco-friendly lifestyles.
4. Live Streaming
The Quarantine, a 7-day livestream aired during the Circuit Breaker in 2020, takes the cake for our biggest project.
But we also specialise in live event coverage, takeovers for e-commerce brands, and making our ministers play a drinking game (Never Have I Ever) in real time.
5. Production
Our in-company production house was created to meet brands’ demands for corporate videos or television commercials that possess an elevated production quality.
This added finesse makes them suitable for distribution on big screens in cinemas, shopping malls, or on your building’s facade.
6. Reporting
InsightsRN is a proprietary tool we developed to generate post-campaign reports that crawl numbers from Google, Facebook, Instagram and YouTube in real time.
Like the marauders map in Harry Potter, it updates itself so you can spare the menial process on spreadsheets.
1. Branded Content (Editorial)
All editorial reach above is organic. $0 paid ads.
1. Branded Content (Video)
All video reach above is organic. $0 paid ads.
2. Custom Series Production
In this custom content partnership with Mediacorp, our series was showed on Channel 5 and was also bought by television networks across South East Asia.
More examples of custom series that we have created for clients.
3. KOL Engagements
We have our own network of KOLs and talents, to get our content reaching younger audiences on platforms like Instagram and TikTok.
4. Live Streaming
A custom LIVESTREAM series to raise awareness around COVID-19 safety
5. Production
Within TSL, we have a production house that produces advanced work like short films, commercials and videos for outdoor display.
6. Reporting
Never use excel for reporting again. Our automated tool pulls data across all the major platfroms in real-time. Check out the demo of insightsRN.com here.
