Services

[cs_content][cs_section parallax=”false” separator_top_type=”none” separator_top_height=”50px” separator_top_inset=”0px” separator_top_angle_point=”50″ separator_bottom_type=”none” separator_bottom_height=”50px” separator_bottom_inset=”0px” separator_bottom_angle_point=”50″ class=”cs-ta-center” style=”margin: 0px;padding: 0;”][cs_row inner_container=”false” marginless_columns=”false” _label=”Classic Row (v1)” class=”cs-ta-center” style=”margin: 0 auto;padding: 0px;”][cs_column bg_color=”transparent” fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/1″ style=”padding: 0px;”][cs_element_image _id=”4″ ][/cs_column][/cs_row][cs_row inner_container=”true” marginless_columns=”false” style=”margin: 0px auto;padding: 0px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/1″ style=”padding: 0px;”][cs_element_text _id=”7″ ][cs_content_seo]Our Advertising Solutions\n\n[/cs_content_seo][/cs_column][/cs_row][cs_row inner_container=”true” marginless_columns=”false” style=”margin: 0px auto;padding: 0px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/1″ style=”padding: 0px;”][cs_element_text _id=”10″ ][cs_content_seo]Brands love working with us because we are a one-stop, end-to-end, all in-house advertising solution. This means quality assurance and swift turnarounds without copying the whole village in an e-mail thread.
We deliver results that far surpass industry averages, due to the importance we place on ideation and our belief that it’s possible for ads to be relevant and helpful to our audience.
Below is our menu of content solutions, and we will work with you to come up with omakase-style branded content solutions. Got a brief? Drop us an email at hello@thesmartlocal.com\n\n[/cs_content_seo][/cs_column][/cs_row][/cs_section][cs_element_section _id=”11″ ][cs_element_layout_row _id=”12″ ][cs_element_layout_column _id=”13″ ][cs_element_text _id=”14″ ][cs_content_seo]Types of advertising Formats\n\n[/cs_content_seo][/cs_element_layout_column][/cs_element_layout_row][/cs_element_section][cs_element_section _id=”15″ ][cs_element_layout_row _id=”16″ ][cs_element_layout_column _id=”17″ ][cs_element_headline _id=”18″ ][cs_content_seo]1. Branded Content\n\n[/cs_content_seo][cs_element_text _id=”19″ ][cs_content_seo]Our bread and butter is our suite of articles and videos. If often means building a layer of content around a key message you wish to convey.
We publish 10,000 pieces of original content annually and know just how to optimize content for Google, Facebook, YouTube, Instagram, Tiktok and Telegram in a way that is both data-centric and social-first. \n\n[/cs_content_seo][/cs_element_layout_column][cs_element_layout_column _id=”20″ ][cs_element_headline _id=”21″ ][cs_content_seo]2. Series Production\n\n[/cs_content_seo][cs_element_text _id=”22″ ][cs_content_seo]In 2018, we produced a 10-episode travel series that aired on meWATCH, Channel 5, and regional television networks across Thailand, Hong Kong, and the Philippines. Our portfolio later expanded to include reality and drama series and custom works commissioned by the likes of STB, IMDA and Mediacorp. \n\n[/cs_content_seo][/cs_element_layout_column][cs_element_layout_column _id=”23″ ][cs_element_headline _id=”24″ ][cs_content_seo]3. KOL Engagements\n\n[/cs_content_seo][cs_element_text _id=”25″ ][cs_content_seo]Our personalities are dynamic, positive, and brand-safe. Even we don’t know how they do it, but these folks can model, dance, sing, and act on top of their day jobs.Beyond entertainment, they also use their platforms to advocate for the things that matter – from mental health awareness to eco-friendly lifestyles.\n\n[/cs_content_seo][/cs_element_layout_column][cs_element_layout_column _id=”26″ ][cs_element_headline _id=”27″ ][cs_content_seo]4. Live Streaming\n\n[/cs_content_seo][cs_element_text _id=”28″ ][cs_content_seo]The Quarantine, a 7-day livestream aired during the Circuit Breaker in 2020, takes the cake for our biggest project.But we also specialise in live event coverage, takeovers for e-commerce brands, and making our ministers play a drinking game (Never Have I Ever) in real time. \n\n[/cs_content_seo][/cs_element_layout_column][cs_element_layout_column _id=”29″ ][cs_element_headline _id=”30″ ][cs_content_seo]5. Production\n\n[/cs_content_seo][cs_element_text _id=”31″ ][cs_content_seo]Our in-company production house was created to meet brands’ demands for corporate videos or television commercials that possess an elevated production quality.This added finesse makes them suitable for distribution on big screens in cinemas, shopping malls, or on your building’s facade. \n\n[/cs_content_seo][/cs_element_layout_column][cs_element_layout_column _id=”32″ ][cs_element_headline _id=”33″ ][cs_content_seo]6. Reporting\n\n[/cs_content_seo][cs_element_text _id=”34″ ][cs_content_seo]InsightsRN is a proprietary tool we developed to generate post-campaign reports that crawl numbers from Google, Facebook, Instagram and YouTube in real time.Like the marauders map in Harry Potter, it updates itself so you can spare the menial process on spreadsheets.\n\n[/cs_content_seo][/cs_element_layout_column][/cs_element_layout_row][/cs_element_section][cs_element_section _id=”35″ ][cs_element_layout_row _id=”36″ ][cs_element_layout_column _id=”37″ ][cs_element_text _id=”38″ ][cs_content_seo]1. Branded Content (Editorial)\n\n[/cs_content_seo][cs_element_image _id=”39″ ][cs_element_text _id=”40″ ][cs_content_seo]All editorial reach above is organic. $0 paid ads.\n\n[/cs_content_seo][/cs_element_layout_column][/cs_element_layout_row][/cs_element_section][cs_element_section _id=”41″ ][cs_element_layout_row _id=”42″ ][cs_element_layout_column _id=”43″ ][cs_element_text _id=”44″ ][cs_content_seo]1. Branded Content (Video)\n\n[/cs_content_seo][cs_element_image _id=”45″ ][cs_element_text _id=”46″ ][cs_content_seo]All video reach above is organic. $0 paid ads.\n\n[/cs_content_seo][/cs_element_layout_column][/cs_element_layout_row][/cs_element_section][cs_element_section _id=”47″ ][cs_element_layout_row _id=”48″ ][cs_element_layout_column _id=”49″ ][cs_element_text _id=”50″ ][cs_content_seo]2. Custom Series Production\n\n[/cs_content_seo][cs_element_image _id=”51″ ][cs_element_text _id=”52″ ][cs_content_seo]In this custom content partnership with Mediacorp, our series was showed on Channel 5 and was also bought by television networks across South East Asia.\n\n[/cs_content_seo][/cs_element_layout_column][/cs_element_layout_row][/cs_element_section][cs_element_section _id=”53″ ][cs_element_layout_row _id=”54″ ][cs_element_layout_column _id=”55″ ][cs_element_image _id=”56″ ][cs_element_text _id=”57″ ][cs_content_seo]More examples of custom series that we have created for clients.\n\n[/cs_content_seo][/cs_element_layout_column][/cs_element_layout_row][/cs_element_section][cs_element_section _id=”58″ ][cs_element_layout_row _id=”59″ ][cs_element_layout_column _id=”60″ ][cs_element_text _id=”61″ ][cs_content_seo]3. KOL Engagements\n\n[/cs_content_seo][cs_element_image _id=”62″ ][cs_element_text _id=”63″ ][cs_content_seo]We have our own network of KOLs and talents, to get our content reaching younger audiences on platforms like Instagram and TikTok.\n\n[/cs_content_seo][cs_element_text _id=”64″ ][cs_content_seo]4. Live Streaming\n\n[/cs_content_seo][cs_element_image _id=”65″ ][cs_element_text _id=”66″ ][cs_content_seo]A custom LIVESTREAM series to raise awareness around COVID-19 safety\n\n[/cs_content_seo][/cs_element_layout_column][/cs_element_layout_row][/cs_element_section][cs_element_section _id=”67″ ][cs_element_layout_row _id=”68″ ][cs_element_layout_column _id=”69″ ][cs_element_text _id=”70″ ][cs_content_seo]5. Production\n\n[/cs_content_seo][cs_element_image _id=”71″ ][/cs_element_layout_column][/cs_element_layout_row][/cs_element_section][cs_element_section _id=”72″ ][cs_element_layout_row _id=”73″ ][cs_element_layout_column _id=”74″ ][cs_element_text _id=”75″ ][cs_content_seo]Within TSL, we have a production house that produces advanced work like short films, commercials and videos for outdoor display.\n\n[/cs_content_seo][cs_element_text _id=”76″ ][cs_content_seo]6. Reporting\n\n[/cs_content_seo][cs_element_image _id=”77″ ][cs_element_text _id=”78″ ][cs_content_seo]Never use excel for reporting again. Our automated tool pulls data across all the major platfroms in real-time. Check out the demo of insightsRN.com here.\n\n[/cs_content_seo][/cs_element_layout_column][/cs_element_layout_row][/cs_element_section][/cs_content]