We wanted to innovate and put our own local twist on the typical reality dating show genre and thus created One Week Love. This 10-episode dating reality show became a hit with viewers, garnering over 1.8 million views in total.
Problem
With the increasing popularity of reality dating programmes, we wanted to innovate and put our own local twist on it, taking our viewers on an engaging and intimate journey through the interactions of 10 single Singaporeans.
Solution
The hyperlocal twist on reality dating shows targeted our local viewers, to see if you can find love in 7 days. Set against the bright and vibrant Singapore landscape, we created One Week Love, a 10-episode reality dating show that’s the first of its kind. With commentary by our very own KOLs and featuring individuals with a growing online presence, viewers were taken on the journey of the 10 youths, with exciting segments such as challenges and confessionals. The series created great brand visibility for brands such as Grab, Meadows, GaiGai, Hipvan and Lyf, whose products were seamlessly integrated within the show segments
Results
Offering a local twist to dating shows, this series became a hit with viewers, garnering over 1.8 million views over the 10 episodes. Viewer sentiment was positive, with an average viewing time of 21 minutes, and the series received over 20,000 likes over the episodes.
