Throwback to the time we set up an everything free supermarket for healthcare workers.
Our Brands
TheSmartLocal
Travel & Lifestyle
The Smart Local is Singapore’s most read publisher for content on travel, lifestyle, and hyperlocal perspectives.
Life in Singapore can be hectic, so we make the city more liveable by helping readers discover things to do in their free time. But we've since evovled our content into helping our readers navigate adulting like a pro, and we work closely with the biggest governement and media agencies in Singapore to reach younger readers.
The average Singaporean spends 8 hours on the internet daily. We make that time worthwhile by serving up a diet of positive and high-quality articles and videos that create value for our audience.
Statistics:
521,837 followers
170,000 followers
295,000 followers
78,400 followers
30,000 followers
5,000,000+
monthly
pageviews
1,800,000
monthly visitors
Eatbook
Food
Eatbook is Singapore’s leading food site for new openings, underrated eateries and cooking guides.
We keep things real with undercover reviews and when curating our annual Top 50 list, our writers visited every eatery twice for consistency. We sacrifice gaining calories so you only have to when it’s worth it.
Our YouTube channel has also changed the way Singaporeans relate to food. We’ve paid homage to heritage hawkers, taste-test the latest trends so you know if they're worth the hype, and made our colleagues eat mala xiang guo every meal for 72 hours because YouTube.
Statistics:
249,501 followers
99,700 followers
119,000 followers
10,800 followers
34,000 followers
3,183,514+
monthly
pageviews
1,065,633+
monthly visitors
ZULA
Female
Since its launch in 2017, Zula has built an inclusive community of bold and diverse Asian women through editorial and video content on beauty, fashion, pop culture, and perspectives.
We are the Cosmopolitan and Elle of the 2021 generation.
We tell inspirational stories on strength and vulnerability, while shedding light on the vocations modern women choose. From a vivacious 26 year-old female undertaker to a single mother who has raised 4 children on her own, we celebrate the different ways female empowerment can look.
Statistics:
78,429 followers
81,100 followers
5,467 followers
5,060 followers
845,745+
monthly pageviews
410,138+
monthly visitors
MSNews
Current Affairs
Remember the last time you held the newspaper? Us neither. That is why MS News has an important mission - to make current affairs relevant for the social media generation.
This means serving up the latest scoop in digestible formats, lending our influence to social issues, and inserting ourselves into a global conversation Donald Trump started.
Even as an independently owned page with no funding or political affiliation, we stand toe-to-toe with traditional news sites in terms of scale.
Best for: Sales posts, direct news, MEMEs, AMA videos, current affairs, social issues.
Statistics:
272,350 followers
53,800 followers
23,700 followers
39,025 followers
9,141,383+
monthly pageviews
1,761,905+
monthly
unique visitors
TheSmartLocal Regional
Apart from Singapore, TSL also regional ambitions. We have expanded to 7 different markets, all with their own local teams that create hyperlocal editoria/ video content for an affluent, English-speaking audience in the region.
SEA: Vietnam, Malaysia, Thailand, Indonesia, Philippines
APAC: Japan, Korea
It's our goal to create the most read English media publication for the rapidly growing SEA region.
Statistics:
267,566 followers
2,330,524+ monthly pageviews
2,043,726+ monthly sessions
A group shot from one of our sports days!
