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Singapore Digital Marketing Insights

Case studies, best practices and industry news.

toh ting feng

20 Questions with Toh Ting Feng, CEO & Co-founder of car-sharing service GetGo

Josiah Neo December 13, 2022 The Local Spotlight

Toh Ting Feng, CEO & co-founder of the car-sharing service GetGo, shares his views on car ownership in Singapore.

7 Best FIFA World Cup 2022 Ads We’ve Seen Whilst Camping For All The Matches

7 Best FIFA World Cup 2022 Ads We’ve Seen Whilst Camping For All The Matches

Kelvin Eng December 5, 2022 Trendjacking

Who knew commercials could be so entertaining? Here are some of the best World Cup ads of 2022 we’ve seen to date.

Aiken Chia

20 Questions with Aiken Chia – Content Creator Interviews

Josiah Neo December 5, 2022 Content Creator Interviews

One of the most recognisable faces in Singapore’s food scene tells TheSmartLocal all about his new ventures and his favourite food.

poke theory joey and vannessa lee

20 Questions with Joey & Vannessa Lee, Founders of Poke Theory – The Local Spotlight

Josiah Neo November 21, 2022 The Local Spotlight

Who are they: Joey Lee and Vannessa Lee Role: Founders of Poke Theory When siblings Joey and Vannessa Lee opened the doors to Poke Theory back in July 2016, they …

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5 Wacky Government Campaigns In Singapore That You Won’t Believe Existed

5 Wacky Government Campaigns In Singapore That You Won’t Believe Existed

Renae Cheng November 17, 2022 Best Marketing Campaigns

On top of being known as “The Fine City” for being so strict with penalty enforcement, Singapore also has a reputation for having loads of government campaigns – preaching everything …

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Ryan Tan

20 Questions with Ryan Tan, Founder of Overkill & Remake – Content Creator Interviews

Josiah Neo November 16, 2022 Content Creator Interviews

You might know him from his days at Night Owl Cinematics, but Ryan Tan is making a new name for himself with two new brands, Overkill and Remake.

5 Genius Banners By Orchard Road Presbyterian Church That Proves It Has Better Marketing Than Most Companies

Kimberly Wong November 14, 2022 Blog

Look at these genius banners by Orchard Road Presbyterian Church. Some say that their marketing game is even higher than companies.

How to spot a toxic boss

7 Telling Signs You Have A Toxic Boss & What You Can Do About It

TSL Media November 13, 2022 Blog

With work being how we spent most of our days, we should ensure that the people we are working with are not toxic.

I'm A Gen Z, And Here's What I Actually Value At A Workplace

I’m A Gen Z, And Here’s What I Actually Value At A Workplace

TSL Media November 9, 2022 Blog

There are many complaints about Gen Zs and their flippant attitude at work, but could this all be a case of misunderstanding their values?

Elon Musk Completely Destroyed Twitter’s Company Culture Overnight – What To Take Away From The Mass Layoffs

Kimberly Wong November 8, 2022 Blog

As the #LoveWhereYouWorked hashtag blows up, it’s clear to see that Tweeps had something special – and that’s great company culture.

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