About the role…
We are seeking a highly skilled Social Media Manager to join our team at TSL Media. As a Social Media Manager, you will play a key role in leading the development and implementation of our social media strategy, with a focus on driving audience engagement and growth across TSL SG social media channels which include Instagram, Facebook, TikTok & Telegram.
The ideal candidate will have a proven experience using social media to build brands, generate organic engagement, and growing social communities. You will help to drive the social team’s campaign calendar, identify performance metrics to drive innovation and provide regular performance reporting.
What you will do:
- Develop and implement a comprehensive social media strategy that aligns with the company’s overall goals and objectives
- Develop a clear framework to drive social content optimization across TSL’s social media channels which include Instagram, Facebook, TikTok, Telegram
- Create and curate engaging content for the company’s social media accounts
- Ongoing monitoring and analyzing social media metrics to measure the success of campaigns and provide insights for optimization
- Willing to go beyond basic tracking to analyzing and drawing hypothesis, including providing a daily digest of observations + recommendations
- Collaborate with internal teams and external partners to create and execute best-in-class social media campaigns
- Manage and lead a team of social media executives, you will be the main point of contact for TSL SG social media team
- Collaborate with talent teams to develop content, manage promotions and giveaways on social channels
- Stay up-to-date with the latest social media trends and best practices to ensure the company’s social media presence stays relevant and effective
The successful candidate should have:
- Bachelor’s degree in Marketing, Communications, or related field
- A minimum of 4-5 years of experience in social media management and strategy, with experience leading a team and working in an agency environment
- Strong understanding of social media metrics and analytics
- Excellent written and verbal communication skills
- Strong project management and organization skills
- Proven track record of driving audience engagement and growth on social media platforms