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Industry veterans Jonathan Seto and Nicolle Sing will report directly to CEO Bryan Choo and focus their efforts on expanding and enhancing the company’s tech-enabled new media offerings.
Singapore, Jan 2023 – TSL Media Group has announced two new senior hires as the Group accelerates its growth and enhances its suite of services and products. Jonathan Seto joins the team as its Chief Growth Officer while Nicolle Sing has been appointed Group Director.
Seto comes with nearly 20 years of integrated marketing experience in various independent and network agencies. Prior to joining TSL Media Group, he was the Managing Director at multispecialist B2B agency MOI Global. Seto has built world-class teams and delivered award-winning events and campaigns for global brands such as UBS, Prudential, Facebook and Cartier.
“TSL Media Group’s work resonates with me, as I believe hyperlocal, omni-channel content has a huge role to play in today’s media ecosystem. They already have a stellar track record in innovation, and I look forward to enabling their growth and developing more end-to-end creative solutions for our stakeholders, clients and partners across the region,” shared Seto.
At TSL Media Group, Seto will be tasked to drive impactful business development and partnerships as its Chief Growth Officer. He will also work closely with the senior management team to define the growth strategy and product-market fit in every market.
Sing joins TSL Media Group from global social media influencer agency Goat, where she expanded the agency’s presence across 13 markets in Asia as its Business Director. Her experience spans more than a decade across the region, and she has helped manage and grow brands such as HSBC, Porsche, WarnerMedia and Google. Previously, Sing took on directorial roles in leading companies including Jack Morton Worldwide, Freeman and VaynerMedia. She was also named Campaign Asia’s 40 under 40 in 2019. As TSL Media Group’s Group Director, Sing will oversee its business operations with a remit to optimise its business strategy and enhance its omni-channel offerings.
“It has always been a huge passion of mine to grow business and teams, so being able to steer the success of TSL Media Group, a homegrown media powerhouse, makes me feel very honoured,” said Sing. “I am excited to work with their team of talented creatives and strategists and scale to greater heights with them.”
“The need for the right talents has never been more important than now, as TSL Media Group gears up to sharpen our offerings and enhance our capabilities. Both Nicolle and Jonathan are outstanding in the work they do, and adding them to our team will cement our leadership in the industry even further,” says Bryan Choo, CEO of TSL Media Group.
On the senior management front, TSL Media Group also recently made other key appointments to accelerate the company’s growth. Thomas Teo, formerly of Deloitte Consulting and Changi Travel Services, was appointed as its Chief of Staff and Head of CEO Office; Li Sihui, previously from The Ascott Limited and edu-tech pioneer General Assembly, joined as its Head of Brand Comms.
For media enquiries, please contact:
Li Sihui
Head of Brand Comms, TSL Media Group
+65 9389 9395
sihui.li@thesmartlocal.com
