Case Study: Fostering a Connected Society

Must Share News TheSmartLocal ZULA

In 2024, we created a series of viral content which celebrates our shared identity through promoting positive social values, encouraging racial harmony and showcasing our diverse culture and heritage. Problem […]

Case Study: #TSL10 Anniversary

TheSmartLocal

TSL Media Group’s #TSL10 Campaign During our 10th anniversary year, TSL Media Group sought to celebrate a decade of growth and evolution. From our humble beginnings with viral articles in […]

Case Study: #ScootWithHeart

TheSmartLocal

Embracing Human Connections: Scoot With Heart’s Emotional Reunions Touch Hearts, Garnering Over 1.5 Million Views  Over the holidays, Scoot launched the “Scoot with Heart” campaign, aimed at championing the value […]

Case Study: Scoot

TheSmartLocal

Scoot Campaign A National Day Standout – Exceeds 1M Social Media Impressions In A Week During the busy National Day Period, many brands fight for visibility and to be associated […]

Case Study: Shopee Campaign

TheSmartLocal

With an over-saturation of e-commerce marketing campaigns in Singapore where the average consumer is bored with the typical ads, we produced an organic comedy video for Shopee, that received immensely […]

Case study: Makcik Says Campaign

TheSmartLocal

As Singaporeans continue to strengthen their command of English in their everyday lives, the use of our respective Mother Tongue languages progressively declines. To counter this issue in a bid […]