Written by TSL Academy Offers Industry Talks, Keynote Speeches, Lunch & Learn Sessions
TSL Academy offers bespoke industry talks and custom speaking engagements for those who wish to transform ideas into stories through hands-on, collaborative storytelling. Each session targets our partners’ goals and specific pain points for government agencies or corporate brands alike. This helps participants collectively utilise creative ideation strategies, keep abreast of digital trends and craft narratives that truly engage audiences. We’ll share 3 distinct formats that we’ve conducted in 2025 for our partners in this series.
1. Keynote Speeches: Singtel Management Associate Programme Townhall
Speaking at the Singtel 8George Academy, Head of Special Projects, Joelynn Wong, shared about TSL’s decade of growth, innovation, and strategic storytelling during Singtel’s Q4 Townhall event for 50 of their best and brightest, under the Singtel Management Associate Programme.
Her keynote covered TSL’s journey from a single content site to an omnichannel media tech collective, spotlighting the importance of staying adaptable in an ever-changing digital world. She spoke about growth-hacking strategies, sustaining a start-up mindset, and expanding into new markets while remaining anchored to TSL’s core mission.
Joelynn also deep-dived into strategic storytelling as an essential communication skill, unpacking how brands can craft messages that resonate with different audiences through data-driven insights, platform-specific strategies, and the thoughtful use of emerging tools such as GenAI.
The session closed with a candid sharing on lessons from TSL’s younger creators – insights on transitioning from school to work, collaborating across teams, and finding your voice early in your career – followed by an engaging Q&A covering creativity, business alignment, stakeholder communication, and early-career growth.
2. Lunch & Learn | Brown Bag Sessions: Singapore Cancer Society
Speaking to a room full of 70 staff, volunteers and management teams from Singapore Cancer Society, Joelynn unpacked ways to communicate mission-driven messages effectively through various forms of social media platforms and formats. A short segment involving a brand audit and consult was also included, for participants to critically analyse their social media feeds – promoting the understanding of techniques on how to reclaim narratives via innovative storytelling to create a unique brand voice and effective positioning amidst the dearth of content in the social sphere.
To close out the session, a fruitful Q&A was held, themed around the ins-and-outs of social media content creation – and how to balance branding goals and storytelling techniques to draw audiences in.
3. TSL Academy Industry Talks: Content Creation for Central Narcotics Bureau Volunteers
Under the guidance of Joelynn Wong, Head of TSL Academy, social media teams and volunteers were introduced to powerful editing and content creation tools like CapCut and Canva – leveraging on the latest GenAI functions – to transform their concepts into short-form videos and social posts. The room buzzed with energy as volunteers clustered in groups, learning about how to unlock the potential of short-form videos to translate compelling narratives serving societal good – for instance, anti-vaping messages for the general public.
Through this process, participants discovered how creative problem-solving and collaboration can turn raw ideas into impactful messaging to target specific communities.
About The Smart Local (TSL) Academy
TSL Academy, the learning and development arm of TSL Media Group, offers students, corporates, and aspiring media practitioners hands-on, industry-ready skills. With years of experience training clients and partners such as the Ministry of Home Affairs, IMDA, Singtel, and leading educational institutions, TSL Academy brings immersive workshops, structured mentorships, and practical training sessions to life. Participants gain insider insights into TSL’s proven digital content strategies while learning to craft stories that truly resonate across platforms. Dive into ‘GenAI in Content Creation,’ uncover the secrets of ‘Comms with Gen Z,’ and explore many more topics—all with TSL Academy.
For enquiries, contact us at [email protected].
