Although TikTok is known for bringing entertainment in the form of short clips to its viewers, knowing how to utilise the platform as a marketing tool has also become a very important skill for brands.
7 McDonald’s Campaigns That Worked So Well, They Even Got Singaporeans To Embarrass Themselves
The delicious McSpicy is not the only reason why McDonald’s Singapore has been doing so well over the years.
6 LGBTQ+ Ad Campaigns In Singapore That Showed Allyship Even Before 377A Was Repealed
These brands were championing diversity & inclusivity long before the repeal of 377A with LGBTQ+-friendly ad campaigns in Singapore.
This LGBTQ-friendly Bar Disguised Itself As A ‘Conversion Clinic’ As A Guerilla Marketing Tactic
A viral TikTok saw a “conversion clinic” opening up in Singapore. But Neil Conversion Clinic is actually a LGBTQ+-friendly bar in disguise.
How Shopee’s Video Got 1 Million+ Views Organically In 2 Days In Time For 6.6
The Background: The e-comm space in Singapore is extremely competitive. Fuelled by a ton of VC money, everyone wants to be #1 in a “winner takes all” market which has …
EHL Business School Launches New Campus In Singapore With A Viral Marketing Campaign
EHL Business School turned to TheSmartLocal to showcase their first international campus in Singapore. The result: a viral editorial article.
MOE Gets Singaporeans Started In Conversational Malay With Branded Content Series “Makcik Reveals”
The team from the Lee Kuan Yew Fund for Bilingualism, recognised our creativity when it comes to creating branded content. They decided to tap into our custom content creation capabilities, …
“Jiak Kentang” – TheSmartLocal’s New Game Show on meWATCH Sends Local Celebrities Back To Chinese Class
Are you “Jiak Kentang”? TSL partners with Mediacorp to launch the publisher’s first Chinese series that tests millennials on their Mandarin.
TSL x Roche – Comedy Video teases “That Overprotective Boyfriend Covid edition” for CNY 2022
In our most recent case study, we wanted to touch on TSL’s custom content approach to overcome this client’s marketing challenge. Campaign Brief: Roche came to us with their marketing …
