Name: Andy Cairns Role: Managing Director of Iris Worldwide (Singapore) Age: 50 Andy Cairns is the Managing Director of Iris Worldwide, with over 20 years of experience in notable names […]
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Month: April 2022
5 Best Netflix Ad Campaigns We Remember That Remind Us That Ads Need Not Be A Bother
From bus stop ads to inspired food collabs, the sky’s the limit when it comes to these creative Netflix ad campaigns.
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5 Worst PR Mistakes Made In Singapore That You Should Never Repeat For Your Brand
Here are some of the worst PR mistakes made in Singapore so you can learn, from example, what not to do with your business.
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5 Best Nostalgic Ads We All Remember That Still Gives Us Major Feels Today
So many ads have come and gone over the last few years, here are five of the best nostalgic ads that we all still remember to this day.
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7 Best Travel Ads To Fuel Our Wanderlust Now That The World Is Opening Up
To take you on a trip down memory lane, we take a look at some of the best travel ads to ever grace our screens from the past to the present.
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EHL Business School Launches New Campus In Singapore With A Viral Marketing Campaign
EHL Business School turned to TheSmartLocal to showcase their first international campus in Singapore. The result: a viral editorial article.
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MOE Gets Singaporeans Started In Conversational Malay With Branded Content Series “Makcik Reveals”
The team from the Lee Kuan Yew Fund for Bilingualism, recognised our creativity when it comes to creating branded content. They decided to tap into our custom content creation capabilities, […]
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20 Questions with Fauzi Aziz – Content Creator Interviews
We check in with TSL’s “Golden Boy” Fauzi Aziz to find out what drives him as a person and what it’s like as the Marketing Team Lead at TSL.
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“Asian Billionaires”: The New “Crazy Rich Asians” Series That Shows What It Means To Be Rich
Created by Annette Lee, new web series Asian Billionaires explores the life of a rich family in SG, with comedic antics scattered throughout.
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April Fools’ Day: 7 Brands Who Trolled Us With Fake Ads
Did you fall for these April Fools’ Day ads or “news”? Don’t worry, we did too, for things like crocodiles at NEX or actual Durex streetwear.
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