Although TikTok is known for bringing entertainment in the form of short clips to its viewers, knowing how to utilise the platform as a marketing tool has also become a very important skill for brands.
Read More
Case Studies
7 McDonald’s Campaigns That Worked So Well, They Even Got Singaporeans To Embarrass Themselves
The delicious McSpicy is not the only reason why McDonald’s Singapore has been doing so well over the years.
Read More
6 LGBTQ+ Ad Campaigns In Singapore That Showed Allyship Even Before 377A Was Repealed
These brands were championing diversity & inclusivity long before the repeal of 377A with LGBTQ+-friendly ad campaigns in Singapore.
Read More
This LGBTQ-friendly Bar Disguised Itself As A ‘Conversion Clinic’ As A Guerilla Marketing Tactic
A viral TikTok saw a “conversion clinic” opening up in Singapore. But Neil Conversion Clinic is actually a LGBTQ+-friendly bar in disguise.
Read More
How Shopee’s Video Got 1 Million+ Views Organically In 2 Days In Time For 6.6
The Background: The e-comm space in Singapore is extremely competitive. Fuelled by a ton of VC money, everyone wants to be #1 in a “winner takes all” market which has […]
Read More
EHL Business School Launches New Campus In Singapore With A Viral Marketing Campaign
EHL Business School turned to TheSmartLocal to showcase their first international campus in Singapore. The result: a viral editorial article.
Read More
MOE Gets Singaporeans Started In Conversational Malay With Branded Content Series “Makcik Reveals”
The team from the Lee Kuan Yew Fund for Bilingualism, recognised our creativity when it comes to creating branded content. They decided to tap into our custom content creation capabilities, […]
Read More
“Jiak Kentang” – TheSmartLocal’s New Game Show on meWATCH Sends Local Celebrities Back To Chinese Class
Are you “Jiak Kentang”? TSL partners with Mediacorp to launch the publisher’s first Chinese series that tests millennials on their Mandarin.
Read More
TSL x Roche – Comedy Video teases “That Overprotective Boyfriend Covid edition” for CNY 2022
[cs_content][cs_element_section _id=”1″ ][cs_element_layout_row _id=”2″ ][cs_element_layout_column _id=”3″ ][cs_element_text _id=”4″ ][cs_content_seo]In our most recent case study, we wanted to touch on TSL’s custom content approach to overcome this client’s marketing challenge. Campaign […]
Read More
TSL x VISA – Custom Branded Video Series In Award-Winning Campaign
We’ve helped contribute to our partners VISA winning an award at the PRAwards 2021! Read the full article on Marketing Interactive here. The full video playlist of this custom branded […]
Read More