We pick the best ad campaigns we loved this February 2022 – from heartwarming TVCs to creative events, here’s our Fab Five.
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Author: Jessica Lai
20 Questions with Terence Teo, Co-founder of Meet Isaac – Media Agency Interviews
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Terence Teo loves co-founding things – from an award-agency Meet Isaac to Running Department, one of the biggest running groups in SG.
Tinder Swindler Trendjacking – Brands That We’ll Willingly Give Funds To
“The Tinder Swindler” is a top Netflix documentary that follows love scammer Simon Leviev. Here’s how brands put their own spin on the hit.
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20 Questions with Pat Law, Founder of GOODSTUPH – Media Agency Interviews
Pat Law, GOODSTUPH’s charismatic founder, is a force of nature. We chat with her on pitch theme songs, lemonade NFTs and fave campaigns.
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20 Questions with Konstantin Popovic, CEO of Grey Group – Media Agency Interviews
Grey Group CEO Konstantin Popovic reveals his love for mixology, currywurst and saving the environment through beach clean-ups.
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20 Questions with Jacqui Lim, CEO of Havas Group – Media Agency Interviews
CEO of Havas Media Group Jacqui Lim shares with us her love for vintage items, along with words of wisdom for fellow female leaders.
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20 Questions with Jeff Cheong, CEO of DDB – Media Agency Interviews
Name: Jeff Cheong Role: CEO at DDB Group Singapore Age: 46 Jeff Cheong was at DDB Group Singapore for 4 years where he climbed the ranks from Deputy President to […]
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Squid Game Trendjacking – How Brands Used This Hit Netflix Show In Ways Smarter Than Player 456
Squid Game has made waves all over the world, and brands are responding in funny, creative ways to the Netflix hit show. Here’s our 001.
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5 Biggest Mistakes Brands Make When Doing Branded Content That Annoys Readers
Using advertising jargon in titles What do “award-winning”, “best in market” and “fun and fresh” have in common? They sound right off a corny TV commercial that will have you […]
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