Ah, Valentine’s Day. The one day of the year where most brands pull out all stops to jump on the love train to cash in on the romance. Now that […]
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Author: Kimberly Wong
20 Questions with Kai Xin Lee, Client Services Director of Wild – Media Agency Interviews
We speak to Wild’s Client Services Director, Kai Xin, to find out more about more about her hobbies, habits and motivations.
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PSLE Question Trendjacking – How Brands Did The Math Better Than Students Facing Helen & Ivan’s Coins
Who are Helen & Ivan, and why is everyone talking about coins? In another episode of what’s new on the viral content carousel, there’s October’s infamous 2021 PSLE math question. […]
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Shang-Chi Trendjacking – 5 Brands in Singapore That Jumped In Without Becoming The Laughing Stock
Now, we all know that a thing isn’t really viral unless brands join in on the fun. So here’s a compilation of the five brands who leapt onto the Shang-chi bandwagon and didn’t get flung off.
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