Who are Helen & Ivan, and why is everyone talking about coins? In another episode of what’s new on the viral content carousel, there’s October’s infamous 2021 PSLE math question. …
5 Biggest Mistakes Brands Make When Doing Branded Content That Annoys Readers
Using advertising jargon in titles What do “award-winning”, “best in market” and “fun and fresh” have in common? They sound right off a corny TV commercial that will have you …
Shang-Chi Trendjacking – 5 Brands in Singapore That Jumped In Without Becoming The Laughing Stock
Now, we all know that a thing isn’t really viral unless brands join in on the fun. So here’s a compilation of the five brands who leapt onto the Shang-chi bandwagon and didn’t get flung off.