Who are Helen & Ivan, and why is everyone talking about coins? In another episode of what’s new on the viral content carousel, there’s October’s infamous 2021 PSLE math question. […]
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TSL Media Group’s News & Marketing Insights
Squid Game Trendjacking – How Brands Used This Hit Netflix Show In Ways Smarter Than Player 456
Squid Game has made waves all over the world, and brands are responding in funny, creative ways to the Netflix hit show. Here’s our 001.
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5 Biggest Mistakes Brands Make When Doing Branded Content That Annoys Readers
Using advertising jargon in titles What do “award-winning”, “best in market” and “fun and fresh” have in common? They sound right off a corny TV commercial that will have you […]
Read MoreSingapore Short-Series “The Algorithm” wins big at the World Film Carnival
The Algorithm has won big at the World Film Carnival – including wins for Best producer Best actor Outstanding achievement in editing Best VFX artist. It was a joint project […]
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Shang-Chi Trendjacking – 5 Brands in Singapore That Jumped In Without Becoming The Laughing Stock
Now, we all know that a thing isn’t really viral unless brands join in on the fun. So here’s a compilation of the five brands who leapt onto the Shang-chi bandwagon and didn’t get flung off.
Read More“The Algorithm” is TheSmartLocal’s First Mediacorp Drama Series
Singapore, 26 July 2021 – Commissioned by Mediacorp, local media publisher TheSmartLocal (TSL) has released The Algorithm, a six-episode drama series. The series transports viewers into an alternate universe that […]
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TSL Culture – What’s Working Life Like Behind The Scenes
A job takes up an enormous amount of our adult lives. Life is simply too short to be working with people you do not like. How many people have quit […]
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What is it like working at TSL? Here’s what real staff have said.
Here are 30+ entries shared by ex-staff about their The Smart Local work experience. There are many heartfelt messages, with staff sharing the friendships, lasting memories and good experiences they’ve […]
Read MoreTSLMedia.sg is launched!
Hello everyone! Welcome to TSL’s corporate site. This is our B2B platform and on this site, we aim to be share: Digital marketing insights Our case studies Client Testimonials Relevant […]
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TSL x VISA – Custom Branded Video Series In Award-Winning Campaign
We’ve helped contribute to our partners VISA winning an award at the PRAwards 2021! Read the full article on Marketing Interactive here. The full video playlist of this custom branded […]
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