We speak to Wild’s Client Services Director, Kai Xin, to find out more about more about her hobbies, habits and motivations.
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TSL Media Group’s News & Marketing Insights
Wordle Trendjacking – Brands That Used 5 Letters, In 6 Attempts
Here are some brands that have done a pretty good job using those few 5-letters to accurately promote their brand’s values.
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20 Questions with Jeff Cheong, CEO of DDB – Media Agency Interviews
Name: Jeff Cheong Role: CEO at DDB Group Singapore Age: 46 Jeff Cheong was at DDB Group Singapore for 4 years where he climbed the ranks from Deputy President to […]
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Man Utd Scoreline Trendjacking – Brands That Had Zero Sympathy For Man Utd
On the 24th of October 2021, a collective moan could be heard around the world. Grown men wailed like babies while soccer betting sites began to crash. This chain of […]
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TSL Launches 2021 Start-Up Fund
This is for anyone who ever had dreams of starting their own company, but the risk was always too high and you didn’t know where to begin. It is our […]
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PSLE Question Trendjacking – How Brands Did The Math Better Than Students Facing Helen & Ivan’s Coins
Who are Helen & Ivan, and why is everyone talking about coins? In another episode of what’s new on the viral content carousel, there’s October’s infamous 2021 PSLE math question. […]
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Squid Game Trendjacking – How Brands Used This Hit Netflix Show In Ways Smarter Than Player 456
Squid Game has made waves all over the world, and brands are responding in funny, creative ways to the Netflix hit show. Here’s our 001.
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5 Biggest Mistakes Brands Make When Doing Branded Content That Annoys Readers
Using advertising jargon in titles What do “award-winning”, “best in market” and “fun and fresh” have in common? They sound right off a corny TV commercial that will have you […]
Read MoreSingapore Short-Series “The Algorithm” wins big at the World Film Carnival
The Algorithm has won big at the World Film Carnival – including wins for Best producer Best actor Outstanding achievement in editing Best VFX artist. It was a joint project […]
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Shang-Chi Trendjacking – 5 Brands in Singapore That Jumped In Without Becoming The Laughing Stock
Now, we all know that a thing isn’t really viral unless brands join in on the fun. So here’s a compilation of the five brands who leapt onto the Shang-chi bandwagon and didn’t get flung off.
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